Mead: It's worth the wait.

Since we've just started, if you order mead from us in the next month or two, it will not be delivered immediately. We don't have a supply built up! That would take money - and banks aren't loaning that out like they used to these days. So to secure the loans we need to make the mead we love (and we hope you will too), we need purchase orders. So what we're saying is, we'll brew you fresh mead, starting when you order it from us. That does take some time, though, so you'll have to bear with us.

How much time does it take? It can be anywhere from 2-3 months for a short mead to mature. Great meads, like fine wines, can be laid down to age for years, but we're not asking you to wait that long (unless you want to). The process can't be sped up; the yeast will work on the honey in its own time, and upsetting the ratio of honey, yeast, and water would ruin the flavor. Still, once you get a taste, we know you'll find the wait was worth it.

We plan to use Kickstarter to jump-start this process. Among the goals of the Kickstarter project will be:
-   Setting up a website. (This involves paying a web designer and a web software engineer.)
-   Establishing stocks for instant-gratification sale of mead. (This involves us buying the ingredients up front on the speculation that the mead will sell when it's ready.)
-   Selling in as many states and countries as show interest. (Licensing can be complex - this will involve paying our lawyer, hiring someone to handle the mountain of paperwork, and of course paying the license fees.)

By Monday we'll have an order form available to download. I just need to write it up and run it past our lawyer (one of the hazards of the alcohol business). This will allow early adopters to order from us by mail with personal check or money order. We will also be showing our thanks to anyone who buys from us at this early stage, including supporters of the Kickstarter project and anyone who orders by mail before our website is set up - expect to hear details about the benefits of being among the Einherjar soon.